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  2. The Importance of Being Strategic; Account Based Marketing, Measuring Return, and a Strategy-First Approach to Law Firm Digital Marketing with Guy Alvarez

The Importance of Being Strategic; Account Based Marketing, Measuring Return, and a Strategy-First Approach to Law Firm Digital Marketing with Guy Alvarez

Jul 19, 2021

Leslie Richards goes on record with Guy Alvarez, Founder and CEO of Good2BSocial, to discuss the competitive advantages for law firms who adopt marketing technology and learn how to use it effectively.

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Guy Alvarez is the Founder and CEO of Good2BSocial. Guy, a former practicing attorney, is one of the leading consultants in the fields of technology and digital marketing in the legal industry. Guy has advised Fortune 1000 companies and AmLaw 100 law firms on all aspects of digital marketing.