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On Record PR

Mar 2, 2026

In this episode, Gina Rubel and Jennifer Simpson Carr reflect on the CCBJ Women in Business & Law Conference and unpack a timely case study involving AI company Anthropic and the U.S. Department of Defense. They explore the growing tension between what is lawful and what is defensible, and why values-based positioning...


Feb 17, 2026

Gina Rubel and Jennifer Simpson Carr break down three shifts reshaping the legal market: selective pricing power, fragmented client loyalty, and the growing AI credibility gap. From premium rates for high-stakes work to clients unbundling spend and demanding proof of innovation, this conversation offers law...


Feb 2, 2026

One of the greatest risks in a law firm merger has nothing to do with structure, scale, or strategy. It is how the merger is communicated. In this episode, Gina Rubel and Jennifer Simpson Carr explain why merger communications have become a core leadership responsibility, shaping trust, talent retention, and client...


Jan 20, 2026

As generative AI reshapes search, newswires are no longer simply distribution tools; they are authority signals. In this episode, Sarah Larson joins Jennifer Simpson Carr to discuss how trusted, high-domain sources influence generative engine results, why consistent presence matters more than clicks, and how law firms...


Jan 5, 2026

As firms enter 2026, many of last year’s pressures haven’t disappeared—they’ve intensified. In this episode of On Record PR, Gina Rubel and Jennifer Simpson Carr examine what law firm leaders are already grappling with: flexibility that must translate into action, talent shifts reshaping culture, and AI’s...